What are Google AdWords Keyword Match Types?

What are AdWords keywords match types? When you create a text ad in Google AdWords, you can select up to 5 keyword match types: Broad match Broad match modifier Phrase match Exact match Each match type has advantages and disadvantages. Broad Match: Broad match is...

What is Google AdWords?

Google AdWords is a system that companies use to market and promote their services/products easily. It is a “pay per click” tool, meaning businesses have to bid a certain amount of money to get their website to a certain position on the Google search engine. So, the...