What are Google AdWords Keyword Match Types?

What are AdWords keywords match types? When you create a text ad in Google AdWords, you can select up to 5 keyword match types: Broad match Broad match modifier Phrase match Exact match Each match type has advantages and disadvantages. Broad Match: Broad match is...

What is Google AdWords?

Google AdWords is a system that companies use to market and promote their services/products easily. It is a “pay per click” tool, meaning businesses have to bid a certain amount of money to get their website to a certain position on the Google search engine. So, the...

Google Shopping Priority Filtering

Google Shopping Priority Filtering – Google Shopping Ads Before we discuss the advanced method of Google shopping priority filtering, I will go over the basics of Google shopping ads. Google shopping campaigns are extremely useful for any online e-Commerce...

What Is Google AdWords Quality Score?

Overview Of Quality Score   What is Google AdWords quality score? Quality score consists of 4 key elements. These include expected CTR, keyword to ad relevance, keyword to user search query relevance and landing page relevance. In terms of importance, these are the...

Will Google Adwords Work For Your Business?

Will Google Adwords work? Well, if everything is in place, Google Adwords can provide a really great return on investment. Here are a few key factors that will decide if Google Adwords is a good fit for your business.   How much is a new client worth to your business?...

Why Use Google Adwords?

Using Google Adwords can be a very powerful digital marketing tool that can provide rapid results if used correctly. Marketing is becoming more and more online/digital based and using Google Adwords can be the forefront of this. Most of Google’s revenue comes...