The Client
In the bustling world of industrial solutions, Becker stands tall. They’ve been offering customer-oriented vacuum solutions worldwide since 1885 – that’s some pedigree!
For years, they’ve been the silent powerhouse behind countless industries, from the precision required in medical technology to the robust needs of manufacturing. Becker’s range of vacuum pumps, compressors, and pneumatic systems are not just products; they’re lifelines for businesses demanding efficiency and reliability.
Yet, despite their undeniable prowess in the physical realm, Becker faced a conundrum that many legacy brands encounter – translating their offline dominance into digital success. In an era where online presence is not just an extension but often the heart of a business, Becker’s digital footprint in the UK needed to mirror the excellence of their engineering achievements.
Our targets & goals
Boost Organic Traffic
Becker’s website needed to reflect their real-world dominance. Our first goal was to significantly grow high-intent, relevant organic traffic to match their offline credibility.
Build Authority Through Content
We set out to position Becker as the go-to knowledge hub in their industry through a smart, longform content strategy that answered customer questions and outperformed competitors.
Improve Lead Tracking & Insights
By implementing advanced call tracking and analysing user behaviour, we aimed to uncover actionable insights, helping both the marketing and sales teams turn interest into results.
We kicked things off with Becker by getting the SEO basics in great shape, tweaking headline tags, meta descriptions, and image alt texts to make sure the site was hitting all the right notes with search engines. With keywords placed smartly and intentionally, we started seeing ranking improvements pretty quickly.
At the same time, we built out a content strategy that really spoke to their audience. Using a clear content matrix, we created engaging pieces on everything from how vacuum pumps work to the environmental perks of pneumatic systems. It wasn’t just about information, it was about sparking interest and showing Becker as the go-to expert in their space.
We also gave their Google Business Profile a serious refresh. Every detail was optimised, and regular updates helped turn it into a powerful tool for driving local enquiries.
On the technical side, we made behind-the-scenes improvements to speed up the site and make it smoother to use—things like compressing images, cleaning up code, and enabling browser caching. These small wins added up to a much better user experience.
To understand what was working best, we added call tracking. That gave us clear insights into which products were getting the most attention and what customers were asking about. It’s helped us fine-tune both the SEO and PPC strategies to better meet real customer needs.
And to make sure issues like missing alt text or meta descriptions didn’t creep back in, we set up smart, automated rules outside the CMS. That way, the fixes stick and future problems get caught before they even start.
What we achieved
Our efforts paid off in ways that exceeded expectations, transforming Becker’s digital presence into a leading force.
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New User Growth.
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Increase in Organic Traffic.
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Increase in Page Views.
“I have worked with Repeat Digital for nearly 3 years.
I planned marketing for Becker UK using their SEO capabilities strategically and the results provided Becker UK with many benefits, including increased web traffic and more qualified leads coming through the sales funnel.
SEO from Repeat Digital brought more organic attention to the business, and that didn’t cost anything. Highly recommended agency who deliver solid results year after year for a specific budget. Great team and great ethics.”
– Nina Camille-Whomsley (Becker UK)
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