Microsoft Ads Management Services
We’re a specialist Microsoft Ads agency helping you discover a whole new audience, driving more traffic to your website.
Microsoft Ads Designed For You
Most businesses put all of their paid search budget into Google and stop there. That’s understandable, but it means they’re missing a channel that consistently delivers lower CPCs, less competition, and a genuinely different audience.
Microsoft Advertising (formerly Bing Ads, reaches around 900 million users monthly with a strong skew towards older, higher-income demographics and corporate users on Windows devices. For B2B brands especially, that’s a valuable audience that Google alone won’t always capture.
At Repeat Digital, we manage Microsoft Ads campaigns alongside your broader paid search strategy, making sure your budget is working across every channel where your customers are actually searching.
Why Advertise on Microsoft?
Google dominates search, but it doesn’t own it entirely. Microsoft holds around 10% of the UK search market, and while that might sound modest, it represents millions of searches every day from people your Google campaigns simply aren’t reaching.
The Microsoft audience also tends to skew older and more affluent, with a high proportion of users on Microsoft and corporate devices. That makes it particularly effective for B2B businesses, high-value B2C purchases, and anyone targeting decision-makers rather than casual browsers.
Less competition on the platform also means your budget stretches further, with average CPCs typically lower than equivalent Google campaigns.
Benefits of Microsoft Ads
Add Images
Microsoft Ads lets you add images to your search campaigns, not just text, helping your brand stand out from the crowd. It’s perfect if you’ve got great visuals to show off, especially for eCommerce.
Lower Cost
Microsoft Ads typically cost less than Google Ads, which means you can get more clicks for your budget. With a more targeted audience and less competition, it’s a smart, cost-effective way to drive high-converting traffic.
Increased Visibility
Microsoft allows you to reach an audience you might miss on Google, including users on Microsoft devices and corporate teams using Windows. It’s a smart choice for B2B businesses looking to expand their visibility.
Why Partnering with a Microsoft Ads Agency Pays Off
Strategy Built Around You
Our campaigns are never run-of-the-mill. Your Microsoft Ads strategy will be shaped around your goals, audience, and industry. We’ll work closely with your in-house team to make sure it’s the right fit. From keyword research to competitor analysis, everything’s tailored to what your business really needs.
Smart Spend, Stronger Ads
We make every penny count. From advert copy that clicks with your audience to smart bidding strategies that keep costs efficient, we focus on what actually drives results, not just clicks.
Clear Reporting, Real Results
There’s no guesswork in our strategies. Our transparent reporting shows what’s really working and where we’re looking to improve. We’ll always give your team regular updates and full visibility of your account’s performance.
Navitas Safety Case Study
5
PPC Channels
239%
Increase in Goal Completions
1
Extremely Happy Marketing Department
Ready to Get More From Your Microsoft Ads Budget?
Whether you’re unhappy with your current agency, running Microsoft Ads yourself and not seeing the returns you expected, or looking to expand beyond Google for the first time, we can help. Fill in the form below and one of our Bing Ads specialists will be in touch within two working days for a straight-talking, no-obligation chat about where your budget could be working harder.
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You’ll receive an email confirmation shortly. Our team aims to respond to all messages within 2 working days, but we’ll always try to get back to you as soon as possible.
Why Repeat Digital? Here’s What Sets Us Apart
ROI Focused
We work closely with in-house marketers to understand you, your business and your client. Helping you get a greater ROI from your Microsoft Ads.
Always Optimising
Our Microsoft Ads team are constantly reviewing and tweaking your campaigns, making sure that your ads are perfectly optimised for the best conversion rates.
Communication
We understand that you want to be kept in the loop about the performance of your campaigns. That’s why we report to you frequently on key metrics.
Microsoft Ads Management FAQs
Is Microsoft Ads worth it if most people use Google?
Bing handles around 10% of UK searches, and that’s no small number. With lower competition and cheaper clicks, many of our clients see great results when they expand their campaigns to Microsoft Ads.
What kind of ad budgets do you work with?
We work with a range of ad budgets: from £500 to £50,000+ per month. £500 is our minimum spend, as anything lower can make it tough to deliver results that justify your investment.
Can you guarantee a return on investment (ROI)?
Many factors influence ROI – from your product and website to your competition and customer reviews. That’s why no agency can guarantee specific returns. And if they do? Run.
Will I retain ownership of my Microsoft Ads account?
Yes, you’ll always have full ownership and access to your Microsoft Ads account. Transparency is key to how we work, and if we ever part ways, the account (and all its data) stays with you.
How often will I receive reports?
You’ll receive a performance report every month as standard. If you’d prefer more or less frequent updates, we’ll adapt to what works best for you and your team.
How do you track campaign performance?
We use tools like Google Analytics and WhatConverts to track what matters, from form submissions to phone calls. It means we can see what’s working, spot opportunities, and make smarter decisions to keep improving your results.