PPC Consultancy
Your team runs the ads, we make sure they’re working. Our PPC consultancy gives in-house marketers a senior PPC and Google Ads consultant to audit the account, set the strategy and train the team, without handing over the keys. Whether you need a second opinion on an account that’s stopped performing, a plan for the year ahead or ongoing support for a newer team member, we’ll help you get more from every pound you spend.
What Is PPC Consultancy?
PPC consultancy is expert advice on your paid search, without an agency taking over the day-to-day work. A consultant reviews your Google Ads and Microsoft Ads accounts, tells you what’s working and what’s wasting money, and gives your team a clear plan to act on.
It suits businesses that already have someone running PPC in-house, but want a specialist to check their thinking, fix the structure and keep them up to date as the platforms change. If you’d rather we ran the campaigns for you, that’s our PPC management service. You can move between the two as your team changes.
How Our PPC Consultants Can Help
PPC Audits
A detailed review of your account to uncover wasted spend, missed opportunities and performance issues. Get a clear, prioritised list of recommendations to improve efficiency and results.
Strategy & Roadmaps
A tailored PPC strategy built around your business goals, target audience and budget. We’ll map out the right campaigns, channels and priorities to help you achieve sustainable growth.
Training & Ongoing Support
Hands-on training for your team, then regular check-ins and on-call advice when something changes, a campaign dips or Google launches a new feature.
How Our PPC Consultancy Works
Good PPC advice starts with understanding how your account is set up, who runs it and what the business needs from it. Generic recommendations don’t help an in-house team that’s already stretched, so every consultancy engagement follows the same four steps. Each one is designed to give your team clear priorities, the reasoning behind them and the confidence to act on them, without us taking over the day-to-day work.
Start With a Free PPC Audit
The easiest way to see what consultancy would look like is a free audit of your account, going over your account, conversion tracking, your goals and more.
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You’ll receive an email confirmation shortly. Our team aims to respond to all messages within 2 working days, but we’ll always try to get back to you as soon as possible.
Why In-House Teams Choose Our PPC Consultants
Your Team Stays in Control
You keep the account and the day-to-day decisions. We give you the expertise to make them with confidence.
We Practice What We Preach
Our account managers have run thousands of paid search campaigns across a wide range of industries.
Flexible Support
Use us for a one-off audit, a set number of days a month, or move to full PPC management if you need more hands.
Navitas Safety Case Study
5
PPC Channels
239%
Increase in Goal Completions
1
Extremely Happy Marketing Department
PPC Consultancy FAQs
Do you need access to our Google Ads account?
Yes, read-only access is enough for an audit. You stay the owner and keep full control throughout.
Can you train our in-house team?
Yes. Training can be one-to-one or for the whole team, and covers whatever your account needs, from account structure to bidding strategies and tracking.
How is PPC consultancy priced?
It depends on what you need, from a one-off audit and strategy to a set number of consultancy days each month.
Can we move to full PPC management later?
Yes. You can start with consultancy and hand the account over to us if your team’s priorities change, or move the other way.