The Client
Cleanroomshop is Europe’s leading online specialist cleanroom consumables supplier. They supply everything from modular cleanrooms which are used in various medical and manufacturing industries, to cleaning supplies, sterile clothing, cleanroom furniture, and monitoring equipment.
The goal was set to continually improve the performance of the Google Ads account and increase the ROAS (return on ad spend). In a highly competitive market, it was also our aim to further develop their brand awareness and ensure that the target audience knows who Cleanroomshop are and what the company offers.
Our targets & goals
Increase Return on Ad Spend (ROAS)
Cleanroomshop wanted to get more revenue out of every pound spent on ads, without increasing the budget. Improving ROAS was priority number one.
Improve Campaign Targeting & Conversions
We set out to tighten up campaign targeting, cut wasted spend, and boost e-commerce conversions by focusing on high-intent search terms and audiences.
Strengthen Brand Awareness in a Competitive Market
In a space filled with competitors, we aimed to make Cleanroomshop a go-to name for cleanroom supplies, ensuring consistent visibility across the buyer journey.
Cleanroomshop’s Google Ads account was being managed internally before Repeat came on the scene and weren’t optimised for conversions as well as they could have been.
The majority of their ads were being shown to a broad audience which was decreasing their conversion rate, wasting ad spend on audiences that were never going to convert into sales.
After a lot of product & competitor research, we restructured the account with new campaigns of our own, new bidding strategies, and some expertly written ads.
With brand awareness in mind, it’s also important to consider competitors and potential customers. We ensured that strategies were in place to prevent Cleanroomshop from losing customers to competitors.
What we achieved
A year on from when we started working with the team at Cleanroomshop, the results now speak for themselves. We’ve managed to increase the year-on-year revenue generated via paid ads by a whopping 103%. With a similar ad spend, this is a great improvement on the original ROAS.
Having such a tight-knit relationship with the team at Cleanroomshop has allowed us to really go above and beyond when it comes to testing new campaigns, and overall has really pushed us toward the results we’re receiving for them today.
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Increase in paid ads revenue.
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Increase in transactions.
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Increase in e-commerce conversion rate.
“Since we decided to outsource our Google AdWords Campaign Management to Repeat Digital, we have witnessed substantial increases in ROI for revenue, profit, and lead generation. We see our Account Manager, Sam Rawson, as an extension of our Marketing Team at Connect 2 Cleanrooms and have certainly benefited from his skill and knowledge in Google AdWords Management.”
– Sean Fryers (Marketing Manager, Connect 2 Cleanrooms Ltd)
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