The Client
Borg Locks has produced high-quality mechanical access control digital locks since 1997. Known for their reliable and innovative British engineering, they design and manufacture a range of digital combination locks for metal, timber, steel and aluminium gates and UPVC doors, both for use indoors and out.
With their own in-house manufacturing team, Borg Locks can maintain quality control and consistency across their product line. Over the years, they’ve continued to innovate, with unique products like their Easicode Pro range, an industry-first that’s changed the way the codes on mechanical locks are updated.
We already had an existing relationship with Borg Locks, working on their PPC campaigns since 2021, so when they were looking to improve their long-term visibility and performance through organic search, it was a natural next step to expand our partnership.
Despite their strong global reputation and industry-leading digital lock product range, the website wasn’t getting the kind of organic traffic it should have been. Search visibility was low, and they were missing out on potential customers who were actively searching for the kinds of products they offered. That’s when we stepped in to help them develop and implement a more-focused SEO strategy.
Our targets & goals
Boost Organic Visibility
Despite having a strong brand and product range, Borg Locks wasn’t showing up in search results. The goal was to raise their search profile and be found by the right people, at the right time.
Increase Quality Traffic
It wasn’t just about more traffic, it was about getting the right traffic. We focused on attracting engaged users with high intent, ready to explore and convert.
Drive Organic Sales Growth
SEO needed to pull its weight in the sales funnel. That meant improving conversion paths and ensuring organic search directly contributed to bottom-line revenue.
We began with a comprehensive audit of the website, examining technical SEO performance, content quality, keyword rankings, and backlink profile. This formed the foundation for a strategic roadmap, built around improving visibility, engagement, and conversions.
Our approach was split across three key areas:
Technical SEO Overhaul – We addressed crawl errors, improved page speed, optimised metadata, and resolved internal linking issues, ensuring the site was well-structured and search engine-friendly.
Content Optimisation & Expansion – We reworked existing landing pages for keyword relevance and user intent and expanded the product content, and developed informative blogs to support organic discovery and long-term authority.
Backlink & Authority Building – We focused on earning high-quality, organic backlinks while disavowing toxic ones, which helped strengthen Borg Locks’ domain authority and improve overall search performance.
This ongoing SEO strategy is continually refined through performance analysis and aligned with the evolving search trends in their sector.
What we achieved
The results of our SEO work with Borg Locks have been exceptional, driving both traffic and sales from organic search. Borg Locks now holds prominent positions for high-intent search terms, continues to grow its organic footprint, and is well-positioned for long-term organic success.
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increase in sessions from organic traffic.
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increase in online sales via SEO.
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Increase in overall search visibility.
“Partnering with the SEO team at Repeat Digital has delivered truly outstanding results for the Borg Locks website. The 195% increase in organic traffic sessions and over 242% growth in online sales have exceeded our expectations. Additionally, the 20% rise in keyword rankings and 72% boost in search visibility have significantly strengthened our online presence. These achievements have not only driven measurable success for the website but also reinforced our confidence in the value of a focused SEO strategy with an experienced digital partner.”
– Liselle Barnsley (Senior Marketing Consultant)
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