Navitas Safety Case Study

Navitas Safety came to us with big goals and we were all in. Working closely with their marketing team, we built and scaled a multi-channel PPC strategy that delivered serious results. With less than £35k in ad spend, we helped drive over £1 million in projected sales, across five PPC platforms.

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Navitas Safety
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Navitas Safety

The Client

Navitas Safety, a leading SaaS company in digital food safety, had a strong product and a clear vision, but their lead generation wasn’t keeping pace. They needed a fast, effective way to reach local hospitality businesses and turn interest into sales, all while aligning with their broader marketing strategy.

 

That’s where we came in. We launched a full-scale, cross-platform PPC strategy, covering Google, Facebook, LinkedIn, Bing, and even Twitter, targeting high-intent keywords and building tailored ads for each industry sector. Every click was tracked through advanced analytics, tying real leads back to campaigns, keywords, and creative.

 

When Apple’s privacy changes disrupted Facebook tracking, we pivoted fast, implementing server-side tracking and switching to lead form ads to maintain performance.

Identifying issues

Our targets & goals

Drive High-Intent Leads in Hospitality

Navitas needed more leads from restaurants, hotels, schools, and food service businesses looking to digitise their safety processes, fast, relevant, and conversion-ready.

Create a Fully Integrated Strategy

With strong organic, email, and partnership marketing already in place, paid media needed to slot in seamlessly to amplify their wider digital efforts.

Scale Paid Campaigns Across Multiple Platforms

From Google and Bing to Facebook and LinkedIn, the goal was to scale lead generation with a data-driven, multi-channel PPC approach, while staying efficient and trackable.

To start, we created a wide set of search campaigns with relevant “bottom of the funnel” keywords, such as “digital food safety management” and “online food safety software”. This ensured we were getting found for relevant clicks and showing users relevant ads.

 

However, as the leads kept coming in so did the demand to grow further, with budgets increasing month on month in order to get more leads.

 

From here we offered and delivered a multi-channel cross-platform paid media and pay per click campaign. Our services expanded to include:

 

  • Google Search Ads
  • Facebook Prospecting Ads
  • Facebook Remarketing Ads
  • LinkedIn Ads
  • Microsoft Bing Ads
  • Twitter Ads

 

As with all our campaigns, we ensure we can track success. Our reporting software, WhatConverts, can assign leads to campaigns, keywords, and attribute sales quality and value. WhatConverts also allows calls to be recorded so you can listen in and see if the call was good or bad.

 

With the social prospecting ads across Facebook and LinkedIn, we produced several audiences based on the industries they wanted to target:

 

  • Hotel audience
  • Education and School audience
  • Restaurant audience
  • Powerful lookalike audiences based on the Facebook pixel

 

Each audience had their own relevant creative (for example hotel image and hotel text), relevant ad copy, and a relevant landing page to that industry.

The results

What we achieved

As a direct result of Repeat Digital’s paid media efforts, Navitas achieved over £1 million of projected sales revenue. Bing Ads achieved one of the greater cost per acquisitions, followed by Facebook Ads.

 

As a result of the continued growth, spend within paid media has increased by 12 times and plans are in place to further increase spend by more than 8x the current budget.

 

All of this was achieved with a budget less than £35,000.

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PPC Channels

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Increase in Goal Completions

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Extremley Happy Marketing Department

‘,

“Repeat are always helpful and are always on hand to help with anything needed. They have driven our leads up to every new target we aim for and work with us closely to ensure we maximise our potential. They are easy to get along with and a pleasure to work with.”

 

– Abigail Leake (Navitas Safety)

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