The Client
With a stellar offline portfolio, Nottingham Venues needed to dominate the digital landscape. Organic growth seemed stifled, and their digital engagement lagged.
The how? Harness organic strategies for sustained, tangible growth, utilising as many strategies across areas needing improvement as possible while ensuring each avenue of improvement receives the time needed within our SEO budget.
Our targets & goals
Drive More Revenue Through Organic Search
Our primary focus was on boosting organic performance in a way that directly increased bookings and enquiries, turning visibility into real value.
Improve Keyword Rankings & Page Performance
We aimed to increase traffic to key service pages by targeting high-intent event-related keywords and optimising both top and underperforming content.
Enhance Site Health & User Experience
By fixing technical issues and improving mobile speed and usability, we created a faster, smoother experience that pleased users and search engines.
Nottingham Venues came to us with one goal: attract the right visitors and turn traffic into real business impact. Generic reach wasn’t going to cut it. So, we worked closely with their marketing team to shape a strategy grounded in precision targeting and meaningful content.
Using in-depth keyword research and sitemap mapping, we grouped terms into smart semantic clusters and used these to guide content creation and internal linking, ensuring the site not only ranked but resonated. Every piece of refreshed content was written with purpose, aligning with real search behaviour and delivering value to users.
But content alone wasn’t enough. The user experience had to be seamless, especially on mobile. We tackled site speed, navigation, and responsiveness across all devices, even within a complex, non-standard CMS. Over 4,800 technical fixes later, from meta improvements to image optimisation and social previews, the site was faster, cleaner, and SEO-ready.
To keep growing, we built a robust internal linking system using a blend of programmatic tools and generative AI. We also set up a content calendar aligned with search trends and conversion principles, giving the team hundreds of content ideas that are built to perform.
What we achieved
As a result of Repeat Digital’s strategic digital marketing efforts, the business saw strong, measurable growth across key performance areas. Through a focused combination of organic optimisation, technical improvements, and consistent content planning, significant progress was made toward long-term growth objectives. The outcomes shows a clear alignment between strategy and execution, laying a strong foundation for continued success.
0
k
Total engaged users.
0
%
Increase in new users growth.
0
%
Total revenue growth.
“After a successful rebrand in 2022, including a new website, it has been our priority to make sure that we are continually improving our website and attracting new users. Following a recommendation, we began work with Repeat and have been impressed with what we have achieved together over the past few months. It is great to find a business that you can trust and build a strong working relationship with.”
– Stephanie Moss-Pearce (Director of Marketing)
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