What Exactly Is Paid Search?
Paid Search (a.k.a. PPC) is a way to get your business in front of people actively searching for what you offer, whether that’s a service or a product.
For example, when someone types a search term like ‘’PPC management Nottingham’’ or ‘’affordable gym wear,” your ad can appear right at the top of the results, and you only pay when they click. Essentially, it’s a win-win for businesses looking to drive high-intent traffic and turn searches into customers.
Targeted Campaigns Across Every Platform
Google Ads
It’s no secret that Google has the biggest audience on the internet. With Google Ads, your business appears right at the top when people search for the keywords that are relevant to your products and services – perfect for driving high-intent traffic.
Microsoft Bing Ads
Often overlooked, but highly effective. Bing Ads let you tap into a unique audience across Microsoft Edge and Yahoo, helping you reach people that Google Ads may miss (often at a lower cost per click!).
Google Shopping
Showcase your products in a way that gets noticed. Google Shopping brings your products to life with eye-catching, image-led listings. It helps shoppers compare, discover, and choose you over the competition. Ideal if you’re running an e-commerce brand.
Targeted Campaigns for High-Intent Customers
Be found when it matters. Our PPC services place your business at the top of search results, driving qualified traffic that converts.
PPC Agency Support You Can Rely On
Whether you’re a business owner running ads yourself or looking for a PPC agency to take the pressure off, we’d love to hear about your goals. Fill in the quick form below, and our friendly team will be in touch for a no-pressure chat about how we can help you generate more traffic, leads, and sales.
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You’ll receive an email confirmation shortly. Our team aims to respond to all messages within 2 working days, but we’ll always try to get back to you as soon as possible.
Here’s What Sets Us Apart
ROI Focused
We don’t just run ads; we also run the numbers. From the first click through to the final conversion, we can track the entire journey to ensure you’re getting the most out of your PPC spend.
Always Optimising
Autopilot? Never! We’re constantly testing, tweaking, and improving your PPC campaigns, so you can focus on the bigger-picture strategy, knowing performance is always moving forward.
Specialist team, Real Results
Our account managers have managed thousands of paid search campaigns across a wide range of industries, so it’s safe to say we know how to build strategies that consistently deliver traffic, leads, and sales.
Navitas Safety Case Study
5
PPC Channels
239%
Increase in Goal Completions
1
Extremeley Happy Marketing Department
Paid Search FAQs
What’s the difference between PPC and Paid Search?
Great question! PPC (Pay-Per-Click) is the broader term covering any online ad you pay for per click, e.g. search ads, display ads, social ads, and more. Paid Search is a type of PPC that specifically shows your ads in search engine results (like Google) when people search for keywords related to your business. For in-house marketers juggling multiple channels, it’s a go-to option for driving results you can clearly track.
What platforms do you use for Paid Search?
We run Paid Search campaigns on Google Ads, Microsoft Bing Ads, and Google Shopping. These platforms let us show your ads at the exact moment people are searching for what you offer, helping your team reach the right audience, fast.
Can you improve an existing Paid Search Account?
Absolutely. Lots of our clients come to us after managing PPC in-house and feeling stuck, whether that’s with underperforming campaigns or frustration with a current agency. We’ll kick things off with a free audit to highlight what’s working, what’s not, and where we can support your team to make real improvements.
What ad budgets do you work with?
We work with a range of ad budgets: from £500 to £50,000+ per month. £500 is our minimum spend, as anything lower can make it tough to deliver results that justify your investment.
Is ROI guaranteed with PPC?
Due to so many variables — like product quality, competition, and past customer reviews — no agency can guarantee results. And if they do? Run. What we can promise is a data-led approach, ongoing optimisation, and full transparency every step of the way to help your team make smart, informed decisions.
Do I retain ownership of my PPC account?
Yes, of course. You’ll always have full access and ownership of your PPC account. Your team can see everything we do, and if we ever part ways, the account (and all its data) stays with you.