Eliza Arnfield
SEO Lead
I’m the SEO Lead at Repeat Digital, where I get to work with SEO, analytics, and data to help websites perform their best and reach the right people.
Before this, I was a Digital Marketing Lead, creating campaigns and fine-tuning digital marketing and SEO strategies. I’ve also worked as a Marketing Manager and freelance consultant, working with a variety of clients, from small businesses to bigger brands, in industries like tech, hospitality, and e-commerce. I really enjoy discovering what makes each client/business unique and building strategies that fit them perfectly.
I have a Master’s in Marketing Management, which gave me a solid foundation in digital strategy and analytics. I’m always excited to learn more and stay up-to-date with the latest trends in digital marketing and SEO.
When I’m not working, I love traveling, exploring new places with my dog Missy, and tracking down great coffee spots. I’m also a bit of a Lego fan, building creative things helps me unwind and think in new ways.
Eliza’s Areas of Expertise
Technical SEO
Fixing crawl errors, boosting site speed, optimising metadata, and ensuring your website’s structure helps search engines crawl and index efficiently. I dig into the tech to make sure your site performs at its best.
Content & Keyword Strategy
Creating and optimising content that matches what people are searching for. From landing pages to blogs, I focus on relevance and user intent to attract the right visitors and keep them engaged.
Domain Authority
I focus on earning valuable links while keeping toxic ones at bay, helping your site gain trust and visibility.
Get to know Eliza
If you could have a dinner party with 3 famous people (dead or alive) who would you invite?
Ole Kirk Christiansen, the founder of Lego, because I honestly owe him for all the creativity and problem-solving skills those bricks gave me growing up and still continue to do. Then I’d invite Rachel Maddow, a brilliant journalist and outspoken LGBTQ+ advocate who’s done a lot to raise awareness and bring LGBTQ+ issues into the mainstream. And I’d pick Lucy Bronze. She’s an incredible footballer and a true leader on and off the pitch, breaking barriers in women’s sport. That dinner would be full of inspiring stories and laughs I’m sure.
What’s the most unusual job you’ve ever had?
When I was about 14 to 16, I worked as an elf at the local garden centre at Christmas time. I guess my height made me a natural fit. Ironically, all that elf-ing might be why I’ve turned into a bit of a Scrooge now…
What’s your proudest moment at Repeat Digital so far?
One standout has been working with Borg Locks. It’s rare that a client puts 100% of their trust in SEO and it really paid off. Being trusted to lead their SEO strategy and seeing that trust translate into real growth and success is amazing.
Resources written by Eliza
Browse Eliza’s latest articles, tips, and guides, written to help you get more from your marketing and pick up new ideas along the way.
