The Client
Mar-Key Group has been designing, manufacturing and installing permanent and temporary structures since 1991. Everything is British made and built in-house, which gives them full control over quality, lead times and the bespoke side of things, where a lot of competitors are just reselling stock product. They cover both ends of the market too, from temporary marquees for the country’s biggest events to permanent modular buildings for warehouses, sports facilities and the public sector. It’s a broad offering that not many manufacturers can match, and it’s why big names like Tesla, Tesco, the NHS, the Ministry of Defence, Wimbledon and Royal Ascot come to Mar-Key for help.
The brand and the business were strong. Search visibility was patchy though, and paid spend was being spread too thinly.
What we set out to do
Get Mar-Key Found
The brand is well known offline but search wasn’t reflecting that. The first job was to grow visibility across both their permanent and temporary solutions, and get Mar-Key in front of the right people at the right time.
Better Leads
Clicks weren’t the goal, but quotable leads were. PPC needed to be bringing in the kind of buyers Mar-Key actually wants to work with, not just anyone clicking an ad.
Bring Cost Per Lead Down
With long sales cycles and big projects on the line, every lead matters. The plan was to tighten up the paid account, sharpen the keywords and landing pages, and get the cost per lead down properly over time.
How we approached it.
We started with a full free PPC & SEO audit, which is what we pride ourselves on offering. Technical SEO, content, keyword rankings, backlinks, ad account structure, audience targeting, tracking, the lot. From there we built a plan that worked across both Mar-Key’s permanent and temporary solutions, and got going.
The work has evolved as we’ve gone. AI engines weren’t really on the radar when we first took Mar-Key on, but as ChatGPT, Perplexity and Google’s AI Overviews have grown, getting the brand visible in those answers has become part of the SEO work too.
Everything is reviewed monthly, looking at what’s working, what isn’t, and what to do next.
How we did it
PPC: Account Rebuild
Google Ads and Bing Ads, rebuilt from the ground up. Tightly themed campaigns, sharper keywords, proper negative lists to filter out the wrong kind of traffic. Bing Ads run alongside Google to pick up the cost-effective public sector and procurement searches that often get missed.
SEO: Technical Foundations
Crawl issues, page speed, internal linking and metadata across the priority pages, all sorted. Structured data and schema added so AI engines can read and cite the site as easily as Google can.
SEO: Content & Visibility
Existing landing pages reworked around real search intent across both permanent and temporary solutions. Wider content library expanded to bring in more of the right traffic and build authority over time, with newer pieces written to answer the questions Mar-Key’s buyers are putting straight into AI tools when they’re looking for a supplier.
What SEO achieved
We’ve been working with Mar-Key since November 2023, and the results have been fantastic throughout, but this year is the one worth talking about.
On the organic side, the focus shifted from mere “traffic” to “intent.” We’ve strengthened Mar-Key’s digital authority while ensuring the users landing on the site are the ones ready to do business.
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increase in quotable leads from organic search
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improvement in quotable lead rate, up from 26% to 41%
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increase in valuable backlinks year on year
“It’s an absolute pleasure to work with Repeat. Their knowledge is top notch, and they always have time for us. Plus, they’re lovely people, I enjoy working with them.”
– Caroline Hawksworth, Mar-Key Group
What PPC achieved
Since November 2023, our partnership with Mar-Key has centered on aggressive budget optimization and high-intent targeting. By March 2026, we successfully overhauled the paid search strategy across both Google and Bing. The focus shifted away from broad, wasteful spending toward capturing users with clear commercial intent. The result is a leaner, meaner machine that generates significantly more quotable opportunities while requiring a fraction of the previous investment.
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reduction in total ad spend across all platforms
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increase in total quotable leads generated
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reduction in the average cost per quotable lead
See how we’ve helped other clients
We love turning problems into success stories. Whether it’s boosting enquiries, climbing the search rankings, or driving serious sales, we’ve helped our clients make it happen.
