PPC Agency Derby

section 3 step 2

We’re a PPC agency working with Derby businesses, around 20 minutes from the city centre. We run Google Ads and Microsoft Ads for manufacturers, B2B firms and in-house marketing teams, with tracking that follows each lead through to the order.

Introduction

PPC Management for Derby Businesses

PPC management means running your paid ads day to day: picking the searches worth paying for, writing the ads, setting bids and budgets, and changing them as results come in. For a B2B business it also means filtering out searches that look relevant but never buy, such as students, job hunters and competitors researching you.

Derby is one of the UK’s biggest centres for advanced manufacturing and engineering, home to Rolls-Royce, Toyota’s Burnaston plant and Alstom’s rail works at Litchurch Lane, plus the supply chain that serves them. Selling to that market is different. Searches are specific, volumes are low, and the sale usually happens offline after a quote. We’ve been building PPC accounts around that for over 10 years, from our office in Long Eaton. We also run PPC for businesses in Nottingham and Leicester.

Three members of the Repeat Digital team collaborating and smiling while looking at a laptop in their Nottingham office.
Our PPC Services

PPC Services for Derby Manufacturers and B2B Firms

Google Ads

Your buyers search for part numbers, specifications and certifications. We build Google Ads keyword lists with you, so the budget goes on those searches and not on general traffic.

Microsoft Ads

Formerly Bing Ads. Microsoft Ads suits B2B because Bing is the default search engine on many work computers, so it reaches B2B buyers at their desks, often at a lower cost per click than Google.

Lead and Call Tracking

Most B2B enquiries turn into a phone call and a quote. We track calls as well as forms, and can feed offline sales back into Google Ads so it learns which clicks lead to orders.

What’s the typical process?

How We Run PPC for Derby Businesses

Low search volumes mean every wasted click hurts. Our process is built to find the few searches that matter and stop paying for the rest.

step one

Industry & Competitor Analysis

We learn how your product is bought, who signs off the order, and which competitors are bidding for your customers.
step two

Keyword Research & Optimisation

We build the keyword list around technical and product searches, with a negative list that blocks jobs, training and DIY searches.
step three

Account Structure & Building

Campaigns are split by product line or service, so you can see which ones bring in enquiries and shift budget to them.
step four

Tracking What Matters

Forms, calls and, where possible, offline sales are tracked through Google Analytics and WhatConverts.
step five

Account Optimisation

We adjust bids, ads and keywords continuously to improve your Quality Score, and review search terms so new wasted spend is caught early.
step six

Results Reporting

Monthly reporting on cost per lead and, where you share sales data, cost per order, with a call to agree next steps.
Four wooden puzzle pieces being joined together, representing a complete and cohesive SEO strategy.
A hand holding a magnifying glass, representing targeted Paid Search and PPC discovery.
A Rubik's Cube illustration against an orange gradient background, representing the strategic problem-solving and discovery phase of an SEO campaign.
Hands holding a smartphone displaying a performance growth chart for Paid Social marketing.
An illustration of an adjustable wrench against an orange gradient background, representing the continuous optimisation and fine-tuning of paid social campaigns.
An illustration of a hand holding a trophy aloft against an orange gradient background, representing the successful results and high ROI of paid social campaigns.
Let’s get started

Get a Free PPC Audit for Your Derby Business

Whether you’re a business owner running ads yourself or looking for a PPC agency to take the pressure off, we’d love to hear about your goals. Fill in the quick form below, and our friendly team will be in touch for a no-pressure chat about how we can help you generate more traffic, leads, and sales.

What channels are you interested in?
Why Repeat Digital?

Why Derby Businesses Choose Us

We Learn Your Product

When your product is technical, it helps to sit down with the people writing your ads. We’re close enough to visit your site and learn how your customers buy.

Leads, Not Clicks

We report on enquiries and orders, and you keep full ownership of your ad accounts.

Specialist team, Real Results

Our account managers have run thousands of paid search campaigns across a wide range of industries, with a 4.9 Google rating from our clients.

Navitas Safety

Navitas Safety Case Study

Google Ads Bing Ads SaaS
With less than £35k in ad spend, we helped drive over £1 million in projected sales, across five PPC platforms.

5

PPC Channels

239%

Increase in Goal Completions

1

Extremely Happy Marketing Department

Read Case Study
Navitas Safety hero (no text)

PPC Agency Derby FAQs

Do you work with manufacturers?

Do you cover the rest of Derbyshire?

Is Microsoft Ads worth it for B2B?

What ad budgets do you work with?

Do I retain ownership of my PPC account?