PPC Management for Derby Businesses
PPC management means running your paid ads day to day: picking the searches worth paying for, writing the ads, setting bids and budgets, and changing them as results come in. For a B2B business it also means filtering out searches that look relevant but never buy, such as students, job hunters and competitors researching you.
Derby is one of the UK’s biggest centres for advanced manufacturing and engineering, home to Rolls-Royce, Toyota’s Burnaston plant and Alstom’s rail works at Litchurch Lane, plus the supply chain that serves them. Selling to that market is different. Searches are specific, volumes are low, and the sale usually happens offline after a quote. We’ve been building PPC accounts around that for over 10 years, from our office in Long Eaton. We also run PPC for businesses in Nottingham and Leicester.
PPC Services for Derby Manufacturers and B2B Firms
Google Ads
Your buyers search for part numbers, specifications and certifications. We build Google Ads keyword lists with you, so the budget goes on those searches and not on general traffic.
Microsoft Ads
Formerly Bing Ads. Microsoft Ads suits B2B because Bing is the default search engine on many work computers, so it reaches B2B buyers at their desks, often at a lower cost per click than Google.
Lead and Call Tracking
Most B2B enquiries turn into a phone call and a quote. We track calls as well as forms, and can feed offline sales back into Google Ads so it learns which clicks lead to orders.
Google Ads Management in Derby
Our Google Ads and Microsoft Ads specialists work with Derby and Derbyshire businesses that need leads, not just clicks.
Get a Free PPC Audit for Your Derby Business
Whether you’re a business owner running ads yourself or looking for a PPC agency to take the pressure off, we’d love to hear about your goals. Fill in the quick form below, and our friendly team will be in touch for a no-pressure chat about how we can help you generate more traffic, leads, and sales.
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You’ll receive an email confirmation shortly. Our team aims to respond to all messages within 2 working days, but we’ll always try to get back to you as soon as possible.
Why Derby Businesses Choose Us
We Learn Your Product
When your product is technical, it helps to sit down with the people writing your ads. We’re close enough to visit your site and learn how your customers buy.
Leads, Not Clicks
We report on enquiries and orders, and you keep full ownership of your ad accounts.
Specialist team, Real Results
Our account managers have run thousands of paid search campaigns across a wide range of industries, with a 4.9 Google rating from our clients.
Navitas Safety Case Study
5
PPC Channels
239%
Increase in Goal Completions
1
Extremely Happy Marketing Department
PPC Agency Derby FAQs
Do you work with manufacturers?
We run PPC for manufacturers and B2B businesses, including Halco, and we’re used to low search volumes, long sales cycles and technical products.
Do you cover the rest of Derbyshire?
Yes. We work with businesses across Derbyshire, including Ilkeston, Belper and Chesterfield, as well as Derby itself.
Is Microsoft Ads worth it for B2B?
Often, yes. Microsoft Ads reaches a smaller audience than Google, but clicks are usually cheaper and more of its users are searching at work.
What ad budgets do you work with?
We work with a range of ad budgets: from £500 to £50,000+ per month. £500 is our minimum spend, as anything lower can make it tough to deliver results that justify your investment.
Do I retain ownership of my PPC account?
Yes, of course. You’ll always have full access and ownership of your PPC account. Your team can see everything we do, and if we ever part ways, the account (and all its data) stays with you.