Alex Mitchell
Senior PPC Account Manager
With a degree in Multimedia, I almost stumbled into my first digital marketing role in 2013 and have been hooked ever since. Over the years, I’ve built up experience across both in-house and agency environments, gradually finding my niche in the more analytical and performance-driven side of digital marketing. I particularly enjoy getting stuck into the data, finding opportunities to improve performance and seeing the numbers translate into real business results, which ultimately led me to specialise in PPC, paid social and performance marketing.
Alex’s Areas Of Expertise
Multi-channel strategy and management
Plans and runs joined-up campaigns across search, social and paid media so that every channel supports the same business goals.
Statistics
Finds what’s already working and builds on it, growing reach and revenue at a steady pace without wasting budget.
Analytics and reporting
Turns campaign data into clear, useful reports that show what’s performing, what isn’t and what to do next.
Get to know Alex
What’s the funnest campaign you’ve ever worked on?
To launch an event, I once helped send a toy cow to space!
What can we usually find you doing when you’re not working?
Outside of work, you’ll likely find me walking my dog, Polly, to the pub, playing a round of golf (badly), or watching some live music.
What’s the most unusual job you’ve ever had?
I spent five years working on the betting stands at Pride Park. Unfortunately, it’s not helped my ability to win any football bets.
Resources written by Alex
Browse Alex’s latest articles, tips, and guides, written to help you get more from your marketing and pick up new ideas along the way.
