Matt Hogan

professional headshot of Matt of the Repeat Digital PPC Team

Senior PPC Account Manager

Matt’s Areas Of Expertise

Resources written by Matt

Browse Matt’s latest articles, tips, and guides, written to help you get more from your marketing and pick up new ideas along the way.

HOW AI Is Revolutionising (2)
Paid Search
Rising CPCs: How To Protect Your Google Ads Budget in 2026
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Matt Hogan April 2026
Repeat Digital graphic illustrating the question 'How Does Structured Data Help SEO?' displayed in a search bar, representing the relationship between structured data and SEO performance.
SEO
Why Schema Markup Actually Matters in 2026 (And Why Getting It Wrong Is Worse Than Not Bothering)
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Aaron Croke March 2026
"what is topical authority? in a white search box and eyeglass. The background is a orange and yellow gradient with a person using a laptop slightly blured and blended with the gradient.
SEO
What is Topical Authority? And Why Does Your Website Need It?
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Eliza Arnfield March 2026
a woman using a laptop to manager her PPC campaigns utilisating AI
Paid Social
How AI Is Revolutionising The PPC Landscape
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Vinod Singh March 2026
A laptop showing the ChatGPT interface on an orange and yellow background, representing generative engine optimisation services for AI search engines.
SEO
How To Optimise For Generative AI Search
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Aaron Croke February 2026
Flat illustration of a human and robot working together on SEO at a laptop, symbolising AI and human collaboration
SEO
Will AI Replace SEO Specialists?
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Eliza Arnfield October 2025
Why are Google Ads more expensive in 2025?
Google Ads
Why are Google Ads more expensive in 2025? (And what to do next)
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Baz Keshwala August 2025
Stop Boring Your Boss: Make Your Marketing Reports Actually Engaging
Digital Marketing
Stop Boring Your Boss: Make Your Marketing Reports Actually Engaging
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Eliza Arnfield June 2025
3 Copywriting Tips for Paid Social Ads That Actually Stop the Scroll
Paid Social
3 Copywriting Tips for Paid Social Ads That Actually Stop the Scroll
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Baz Keshwala May 2025
Click Me, Maybe? How to improve your website conversions
Digital Marketing
Click Me, Maybe? How to improve your website conversions
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Eliza Arnfield May 2025
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The Inside knowledge

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